Digital Marketing Specialist - Pelita Jaya Group

Pelita Jaya Group · 📍 Medan Kota, Sumatera Utara · Diposting 2026-10-03

FULL_TIME⭐ TERVERIFIKASI

Rp 8000000 - Rp 15000000 per bulan

Join Pelita Jaya Group as a Digital Marketing Specialist and play a pivotal role in shaping the future of our brand in the dynamic market of Medan, Sumatera Utara. We are seeking a creative and data-driven professional to develop and execute innovative digital marketing strategies that drive growth and engagement. As a Digital Marketing Specialist, you will work closely with our team to create compelling campaigns across various digital platforms, leveraging data analytics to optimize performance and maximize ROI.

Pelita Jaya Group is a leading company in the retail industry, known for its commitment to quality and customer satisfaction. With a strong presence in Medan, we are continuously expanding our digital footprint to connect with a broader audience. This role offers a unique opportunity to be part of a growing team and contribute to the success of a well-established brand.

📋 Tanggung Jawab Pekerjaan

Develop and implement digital marketing strategies to increase brand awareness and drive customer engagement.
Create and manage social media campaigns on platforms like Facebook, Instagram, and LinkedIn.
Conduct SEO and SEM activities to improve online visibility and organic traffic.
Monitor and analyze campaign performance using tools like Google Analytics and Facebook Insights.
Collaborate with the marketing team to create compelling content for various digital channels.
Stay updated with the latest digital marketing trends and best practices.
Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.
Provide regular reports and insights to the marketing team to support data-driven decision making.

🎓 Kualifikasi & Syarat

Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 3 years of experience in digital marketing, with a strong focus on social media and paid advertising.
Proficient in using digital marketing tools such as Google Analytics, Facebook Ads Manager, and Hootsuite.
Strong understanding of SEO and SEM principles and practices.
Excellent analytical and problem-solving skills.
Creative and innovative thinker with a passion for digital media.
Fluent in both written and spoken Indonesian.
Ability to work independently and as part of a team in a fast-paced environment.